Wrentham, Mass. — May 8, 2026 — Optylink, a startup transforming how connected devices are deployed across hospitality environments, has been selected as a finalist in the Entrepreneur 20X (E20X) Pitch Competition at HITEC 2026, the hospitality industry’s premier technology conference hosted by HFTP.

Entrepreneur 20X showcases emerging companies developing innovative technologies with the potential to shape the future of hospitality. Optylink is one of eight finalists selected to present its technology before a panel of industry leaders, hotel operators, investors, and technology experts during HITEC in San Antonio.

As hotels continue investing in smart rooms, guest entertainment, energy management, IoT, and connected building technologies, deployment complexity has become a growing operational challenge. Optylink addresses that challenge through Scout Intelligence™, its patent-pending platform that automatically discovers, identifies, configures, and validates connected devices the moment they power on.

“Connected hospitality is evolving rapidly, but the deployment process behind it has remained largely manual,” said Nathan Neipris, Co-Founder and CEO of Optylink. “We’re honored that HFTP recognized the opportunity to rethink how connected infrastructure is deployed. Our vision is to help hospitality organizations bring new properties online faster, more consistently, and at scale.”

Powered by Deployment Blueprints™ and Scout Intelligence™, Optylink transforms first-time installation from a manual, room-by-room process into an intelligent, automated deployment workflow. Successfully configured devices become trusted Scouts that help accelerate deployments throughout the property, reducing manual effort while improving consistency and visibility.

Visitors attending HITEC 2026 can meet the Optylink team in the Entrepreneur 20X Innovation Lab and learn how the company is helping redefine deployment automation for connected hospitality. Now in its second decade, Entrepreneur 20X is one of HITEC’s premier innovation showcases, highlighting emerging hospitality technology companies developing solutions for the future of the industry.

Optylink is a patent-pending first-time installation and provisioning platform that automates the deployment of connected devices across hospitality and other large-scale environments. Powered by Scout Intelligence™, Optylink automatically discovers, identifies, configures, and validates devices the moment they power on, enabling faster deployments, reduced labor, standardized installations, and improved operational efficiency. Optylink integrates with existing device management platforms through APIs and SaaS integrations, helping organizations accelerate deployments without replacing their existing technology investments.